Women’s cannabis usage for wellness on the rise
ANCHORAGE, Alaska. – October 24, 2018 /Canna Newswire/ – Women of all ages are seeking wellness benefits from cannabis, but while younger women are seeking mental health support, more mature women want a good night’s sleep, according to Ellementa, Inc., an international network connecting women to cannabis experts and brands. Ellementa is conducting ongoing surveys of female cannabis consumers and how they approach cannabis as laws continue to evolve.
The company’s CEO and co-founder, Aliza Sherman, will present Ellementa’s findings during the Cannabusiness track at the 2019 SXSW Festival held in Austin, Texas March 8-17. Sherman will moderate the panel, “The New Cannabis Consumers,” on how brands can better target and serve savvy consumers.
“The days of the “stoner dude” stereotype are over, and it’s time cannabis products and cannabis marketing reflected that,” said Aliza Sherman, CEO of Ellementa. “We work with cannabis companies to help them better address women’s unique health and wellness needs and interests around cannabis and CBD.”
Ellementa collects data from women at monthly Ellementa Gatherings and co-sponsored events. Surveys are also administered when women sign up for Ellementa’s mailing list on their website. The company provides market research services to companies related to cannabis, CBD, and general health and wellness.
Prior to SXSW, Sherman will join Ellementa co-founder Ashley Kingsley at MJBizCon in Las Vegas from November 12th to 16th. Sherman and Kingsley will be available to preview additional survey results focused on women’s perceptions, interests, experiences, and habits around cannabis and CBD. For interviews, contact: Kait Heacock, firstname.lastname@example.org.
Ellementa, Inc. operates in over operates in over 45 cities across North America and partners with women locally to host monthly, in-person educational Gatherings. Ellementa was founded by three women from the tech industry: Aliza Sherman, a Latina serial entrepreneur who started the first two woman-owned Internet companies, Cybergrrl, Inc. and Webgrrls International; Melissa Pierce, who launched Everpurse, the original luxury iPhone charging handbag; and Ashley Kingsley, who built and sold Daily Deals for Moms in Denver. For more information visit https://ellementa.com/.
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