Mission Dispensaries Announces New Vice President of Customer Engagement and Marketing
CHICAGO – October 3, 2019 /Canna Newswire/ – Mission Dispensaries has announced Laurie Parfitt as the new Vice President of Customer Engagement and Marketing. Parfitt will oversee consumer experience and marketing/brand strategies for the booming cannabis dispensary operator, which currently owns or manages nine retail locations in six states and plans to open several more over the next year.
Previously, Parfitt served as Head of Category Management at Mizkan America, which does Ragu & Bertolli pasta sauces and as Director of Brand Strategy at Topco, which at roughly $12 billion in sales is the country’s largest retail food group purchasing organization. She also previously held business and marketing roles at Walgreens, Jim Beam Brands, and Kraft Foods. With core competencies in strategy, marketing, business development, finance, and operations, Parfitt will be a beneficial addition to the Mission team.
“I’m elated to start this new journey with Mission Dispensaries,” said Parfitt. “Customer experience is a crucial differentiator in the category and an area that’s ripe for new and innovative ideas. Mission is a dynamic brand that is expanding, and I cannot wait to execute my strategies in this new position.”
Glenn Backus, President of Mission Dispensaries, added: “We are looking forward to working with Laurie. She brings an analytical mindset to an evolving market and we can’t wait to see how her experience will shape the future of Mission and the industry as a whole.”
Mission is changing the cannabis retail landscape and hopes to educate people about the benefits of safe cannabis use. Mission’s comfortable, non-judgmental space allows patients to come and connect with staff and one another in an authentic manner. Mission emphasizes the value of customer engagement and Parfitt will take that value to new heights.
To learn more about Mission, visit missiondispensaries.com.
About Mission Dispensarioes
True to its name, Mission is a different kind of dispensary, whose commitment lies not just in filling orders, but fulfilling each individual’s personal needs. Whether you’re new to the world of marijuana, or just the rules for recreational use, Mission knows it can be intimidating and works to educate its patients to create a more informed society when it comes to cannabis use. Mission strives to be the best dispensary in the market place for inspiring Cannabis consumers with the right products, honest prices and world-class customer service. Mission currently operates nine legal cannabis retail operations in Arizona, Illinois, Maryland, Massachusetts, Michigan and Pennsylvania. In 2019, it expects to open several more stores within existing and new markets. Mission is powered by 4Front Ventures. For more information, visit missiondispensaries.com.
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